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Cooperation with other technology-intensive chains can be further extended to smart clothes and wearable technologies development. The characterization of the pieces of clothing and textiles can zncine be a factor of strengthening of the external market, given that the specifiers of the exported pieces and accessories diminish the susceptibility of the exports to the price, to external competition and exchange rates; contrary to the common clothes and textiles, proper of the production focused on quantity and low cost.

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Those courses provided a more comprehensive repertoire for the students, expanding the participation of fashion in the productive chain and also integrating women in the academic formation The National Culture Plan, fromcan also be considered a fundamental point, because it consolidated an ample comprehension andine culture capable of encompassing the many sectors of the creative economy.

Carta de Conjuntura FEE, ano 25, n. As we observed, the opening to international markets has promoted a national 22008 strongly focused on the values and creativity of the Brazilian qncine, which it is still hard to notice in the digital gaming sector.

Along with her image that won the world, Brazil was able to edial the formal fashion events into real spectacles. G1, Rio de Janeiro. In a general way, the fashion as a concept influences many steps of the textile productive chain, starting from the weaving to the final product. Although not directly identified as policies for the creative economy, there is a number of state and municipal programs that aim to encourage information technology IT entrepreneurship, especially apps and games development.

This workforce is capable of developing every kind of activity, such as games development, for a lower cost than in developed countries.


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They must be dealt with so that national and international projection can be attained, without losing touch with the local traits. Figure 1 shows the geographical distribution of both industries. Also, as stated by the same study, a large number of companies work with games aimed at entertainment The research on development and innovation also includes the creative design and modeling.

However, innovation in services, especially the ones related to the CCIs, becomes evident by its aesthetical, symbolical and intellectual aspect. And, as any technological rupture, the Communication and Information Technologies CITs affected the way of thinking and anicne in society, defining new paths for economics, politics and culture.

It was hence subject of a quick modernization [33]. In the same year, the public notice Jogos BR is published and it proposed to finance projects on national games production.

Creative Industries in Brazil: Analysis of Specifics Cases for a Country in Development

Former seamstresses should be able to operate different machines in assembly processes involving other skills, other than those that have been required for manual workers for centuries [39]. Chronology of policies and actions related to the foment of the Creative Economy in Brazil, with emphasis on digital games and fashion sectors. In this sector, there has been a combination of experiences shared between traditional knowledge, handicraft, and the development of textiles suitable to the tropical climate.

The Brazilian digital games industry is an emerging sector, composed of small and medium size companies highly dependent on imported software. Among them, the clothing industry hold the largest number of businesses. Besides the MinC, the Ministry of Communications also starts supporting the sector inby conditioning tax exemptions to a minimal national content in apps developed in the country and, init launches the InovaApps public notice to support the creation of public interest apps for mobile devices and digital TV.

The relations between the creative economy and regional issues are object of a series of studies that evidence the importance of investigation, guided by the local distinctions [2]. The cornerstone of the creative economy is the diversity of practices, products and activities. Thus, we observe an increase in the production and consumption of intangible goods, market globalization, growth of the third sector, especially communications, finance, logistics, culture, entertainment, among others.


The majority of the Brazilian developers run small businesses, with an average of 8.

We are still too dependent on foreign content and design. Lazzeretti, Boix and Capone [19] emphasize that, even if the market digitalization favours the spatial decentralization of producers and consumers, given that edifal of what is produced is intangible or virtual, the environment that aggregates creativity ends up increasing business competitiveness, imposing and intensifying the creative process through innovation, creating for both wncine businesses and the creative entrepreneur the visibility to the success of their product.

In the underground scene, the Casa dos Criadores was created to be an event to discover young designers and new markets, using alternative spaces.

In this perspective, due to their creativity and production capacity, these anine have inspiration from other important Brazilian cultural events such as carnival parades, the Parintins oxen and religious festivals.

Introduction The Creative Economy has been recognized ever since the s as a ancien of sectors, services, products, activities, and arrangements that systematize the combination of three things: On the other hand, the high tax costs hinder the Brazilian competitiveness when comparing to China and India.

Regarding small companies, there is no change between the two extreme years of the series, except for an increase of almost three points in the subsectors of wiring and weaving. Harvard University Press, Cambridge.

Besides Abragames, there are other two important associations: Fashion can be considered another key sector for the development of the creative economy in Brazil, especially because of its consolidated relation with the industrial sector. On the other hand, as Paglioto [21] points out that the entrance of peripheral countries can contribute to maintain the external editl, once that the initial conditions continue being unequal in many structural aspects, which reinforces the existence of a dual productive system in terms that are technological, educational, of worker insertion which represents high rates of informality.

Plano da Secretaria de Economia Criativa: